Our Founders

Two companies, one concept

Buoyed by the evidence that their breeds stood out from the crowd, the
Montbéliarde coop, Coopex, and the Scandinavian cooperative, VikingGenetics, joined forces to create ProCROSS.

Coopex Montbeliarde

# 50
Largest & most efficient Montbeliarde breeding program
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Montbeliarde market share in France
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World leader in Montbeliarde genetic, Umotest/Coopex group is a federation formed by 10 farmer-owned-and-controlled cooperatives.

Coopex Montbeliarde is the world’s largest and most innovative Montbeliarde breeding programme. It has worked with farmers around the world for more than 40 years and is present today in over 60 countries. With headquarters in eastern France, it has an 82% share of France’s Montbéliarde genetics market.

Bull dam selections are based on genomic selection as well on cow family and inbreeding protection. From the hundreds of young sires which enter the testing station each year, almost half will be eliminated before their semen reaches the market. Only the best will make it into service, based on their growth rates, feed conversion, conformation, male fertility, quality of frozen semen, and the updated breeding values of their parents for milk, fat and protein production. Montbéliarde breeding values are published three times a year, with a change of index base once a year.


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of the cows are part of the health & milk data recording
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Cattle breeders

Breeding for health since 1980

“At VikingGenetics, we help feed the world’s expanding population and sustain the earth’s natural resources by breeding healthy, efficient, trouble-free cows.

We provide science-based bovine genetic products and solutions for progressive dairy and beef producers around the world.

Our passion is to help you as a farmer achieve your business goals, farm sustainably, and enjoy life.”

The owners of VikingGenetics – the cattle breeders in Sweden, Denmark and Finland – play an important role in the definition of the breeding goal in cooperation with the breeding management and researchers. VikingDanmark, Växa Sverige and Faba in Finland, meaning that app. 20,000 farmers are members, and own VikingGenetics.